Comcast Business

Branding & Identity

Brief Description

I was tasked with creating a new lockup for Comcast Business' brand initiative, "Powering Perspectives," which cleverly extended their tagline "Powering Possibilities." This project involved several stages of refinements and iterations to ensure Comcast's vision was realized. Once the lockup was perfected, it was prepared for its debut at The Players x Comcast Business golf event. This project, which I collaborated on with my team to produce various social posts and deliverables, became one of my first major works to be prominently showcased across social media platforms.

Goal & Objectives

The primary goal was to design a unique and cohesive lockup that effectively communicated Comcast Business' innovative spirit while aligning with their established brand identity. Objectives included iterative revisions to meet Comcast's high standards, and seamless integration of the lockup into the brand's presence at the prestigious golf event. Additionally, collaborating with my team, we aimed to create compelling social media content to generate significant buzz and engagement for the new brand initiative.

Outcome

The "Powering Perspectives" lockup was successfully created and launched, meeting and exceeding Comcast Business' expectations. Its prominent display at The Players x Comcast Business golf event, combined with widespread promotion through collaboratively produced social media content, resulted in remarkable engagement. This project highlighted my capability to deliver high-profile, brand-centric designs and demonstrated the successful collaborative efforts within my team at Vivaldi Group.