Branding & Identity
LTRC
Brief Description
Lower Thames Rowing Club (LTRC) marked my first freelance project, independent of my agency work at Vivaldi. The task involved vectorising a couple of hand-drawn logos that the club had created, bringing their concepts to life in a scalable digital format. Additionally, I worked on developing typography-based logos to complement their existing designs, ensuring they had a versatile set of branding elements.
Project Goal
The goal of this freelance project was to professionally vectorise LTRC's hand-drawn logos, making them suitable for various applications, from print to digital. Alongside this, I aimed to create typography logos that would enhance their branding toolkit, providing them with a cohesive set of visual assets that could be used across different platforms. The objective was to deliver high-quality, scalable logos that maintained the integrity of the original designs while adding a professional finish.
What Did We Achieve?
The completed project for Lower Thames Rowing Club resulted in a set of polished, vectorised logos that stayed true to the original drawings. The additional typography logos provided LTRC with more flexibility in their branding efforts. These deliverables equipped the club with a professional and adaptable visual identity, allowing them to use the logos confidently across various mediums. My first freelance experience was a success, showcasing my ability to translate client concepts into refined, digital assets.
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Branding & Identity
From concept to reality, the LTRC t-shirts showcase a blend of tradition and modernity. The vectorised logos, both text-based and graphic, were meticulously designed to reflect the club's rich heritage and its dynamic future. The physical production captures the essence of rowing, ensuring that each piece not only looks good but also resonates with the spirit of the club.
Physical Production Outcomes
Made for Adventure
Crafted for the rowing enthusiasts who embrace challenges, these t-shirts are more than just apparel, they’re a statement. The front text logo signifies the club’s strong identity, while the back graphic captures the adventurous spirit of LTRC. Designed to accompany you on every adventure, these t-shirts are as resilient and bold as the rowers who wear them.
